The heart of the High Off Life ecosystem. An independent music house. Home to Z. Rich, Alonda Rich, and The Conetiks. 150+ placements across major television and film.
Work with us →High Off Life Entertainment is the heart of the High Off Life ® brand. It's where it all started — built around Z. Rich's music career — and where it all still lives.
We're an independent music house. Part label, part management, part sync catalog. We write, produce, release, and place records. Home to Z. Rich, Alonda Rich, and long-standing production partners The Conetiks.
Over the last six years, sync licensing has become central to the operation — a way to get the music in front of audiences that would never find it otherwise, and a real business at the same time.
Placements across major television and film. Built through partnerships with leading music libraries, sync agencies, and direct work with music supervisors.
Our records placed on primetime. Independent, reaching millions of people worldwide.
A tight roster of artists and producers with a long working history and a shared catalog. No executives. No gatekeepers. Just the people who actually make the music.
Recording Artist · Founder
Founder of the High Off Life brand. From York, PA to a decade in Atlanta navigating the music business — building a label, a media platform, a marketing agency, and a clothing line independently along the way. Multiple features on Sway In The Morning, stages including SXSW and A3C, songwriting credits on The Chi, Power, Twenties, Sistas, Swagger, and more.
Artist · Songwriter
Billboard-charting singer-songwriter. Featured on the Joe Budden Podcast. Sync placements across Power Book II, BMF, The Chi, Vampire Academy, and more. Released the children's album Chase The Happy in 2025. Features and bookings routed through the house.
Production Duo
Long-running production partners. Produced Z. Rich's What Got Me Here EP top to bottom, with credits stretching across the catalog. The sound underneath a lot of the placement work.
Beyond sync, we partner with brands looking to show up authentically in hip-hop and culture spaces. Campaigns, commercials, influencer collaborations, and custom work.
We know how this audience actually moves because we've been building in it for twenty years. That makes us useful to brands who want to connect without missing the feel.
Our artists have appeared in national campaigns, commercials, and custom content rollouts — including features for Church's Chicken across television and social.
Views on the Church's Chicken TikTok campaign featuring Z. Rich. A brand bridging into hip-hop audiences authentically — with our artists in front of the camera and our work behind it.
High Off Life was started by Z. Rich in 2006. What began as a rapper's banner grew into something bigger as the music career evolved — stages like SXSW and A3C, the Tuner Evolution tour, multiple features on Sway In The Morning and the Shade45 Doomsday Cypher.
A decade of navigating the Atlanta music industry turned into infrastructure. Z didn't wait for a label — he built a marketing engine, a media platform, a clothing line, and a trademarked name. Independently. Artist first, then creative entrepreneur, then the whole ecosystem.
Entertainment is where it all started, and where the music still lives. Releases, management, and sync — the work that keeps our records on screens week after week.
Music videos, freestyles, interviews, and a placement or two. A few of the records that make up what we do.
A running playlist spanning releases from Z. Rich, Alonda Rich, and the house. Auto-updates as new music drops.
For sync requests, partnerships, songwriting, features on Alonda Rich, or anything else worth a real conversation. We read everything.
